“Posting the right content at the right time can make the difference between getting lots of valuable comments on your post and clicks on your links or no engagement at all.” (Social Media Sydney.)
Understanding who and where your audience is located is the first step in having a successful social media campaign. There are different responses based on when you are posting material and how your target audience is interacting with it. If you have an audience that is really broad and spread out across the US for instance, you have to keep in mind the time differences when you are posting and who you want the main target to be. If it is a more narrow reach the timing of posts to your target can be more defined.
Each different social media platform may have a different time of day and different day of the week that will warrant the most interactions. Because of this it is important to figure out what works best for your company on each platform individually. As a company you may take a month to try different times for varies types of advertisements to see what works best for you.
Facebook is great about giving feedback and insight based on the ads you post. Take and build this information over a period of time and set up a posting schedule for future campaigns. Being able to reach your audience at the right time for them can make or break the success of the content you post.
On top of finding out when is best to post you also have to take into account the frequency of your posts. Twitter for instance has a rapid turnover with posts so you will need to be utilizing that frequently. Facebook also has a decent turnover rate but has the option to pin something at the top of your companies page. This will allow you to highlight an important post while continuing to put out other content. LinkedIn usually does not have as much traffic as Twitter or Facebook and so you can get away with not posting as frequently.
There are a number of different social media platforms that you as a company can use. Facebook, Twitter, LinkedIn, Pintrest, Google+, and the list goes on. Each site has the ability to operate for free as well as paid options to boost your audience. This can have a huge benefit for companies with a low budget or non-profit groups. Any campaign can have a successful outcome when researched and directed to the right audience.
Ellering, N. (2017). Best Times To Post On Social Media According To 16 Studies. [online] CoSchedule Blog. Available at: https://coschedule.com/blog/best-times-to-post-on-social-media/ [Accessed 15 May 2017].
Social Media Sydney. (2017). The best times to post on social media – Social Media Sydney. [online] Available at: https://socialmediasydney.net.au/best-time-post-on-social-media/ [Accessed 15 May 2017].
The Balance. (2017). The Best Time to Post on Facebook for Maximum Exposure. [online] Available at: https://www.thebalance.com/best-time-to-post-on-facebook-for-maximum-exposure-2531470 [Accessed 15 May 2017].
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