Immersive Journalism

Journalism is on the cusp of changing how it can get stories to its audience. Traditional journalism uses writing and imagery to tell its stories. But now with virtual reality and 360 degree filming it can change the way journalists, news networks, and even companies put out their material.

These immersive technologies are just coming out of the trial stages and becoming more affordable. They are still being refined getting better and better each day. Companies, and businesses, are now able to afford these devices and produce content for people. In fact Facebook has just bought Oculus Rift and is looking to continue to build and develop the ability to experience anything, anywhere through the use of virtual reality.

Virtual reality requires a device not only for the company filming and creating the content but the viewer also needs to have the gear in order to view it. 360 degree filming however can be viewed on compatible devices and does not require the viewer to have special gear in order to see the content. Facebook and most mobile devices are now able to view this type of video content allowing the viewer to choose where in the video they want to look.

Both of these technologies allow the viewer to be put on the ‘frontline’ of the event and create an intimacy between it and the viewer. It can give an audience an entirely new perspective on what is happening in the video and in the world. When you are able to see something first hand, or as close as possible without being there, it makes a huge impact on you.

This technology does not just have to be used in journalism to show the ‘hard-hitting’ stories that are happening for example in war zones or protests around the world. Although this may really change the opinions of some people and give them a call to action, it can also be used to show wonderful parts of the world they not everyone is able to experience.

I would love to see this type of immersive technology not only in the news but also in different cultural events around the world. Imagine seeing Spain’s running of the bulls, or the balloon festival in Albuquerque New Mexico, or the Holi festival in India without having to physically be there. You can use this 360 degree video or virtual reality to put yourself and others in the center of the action.


Matney, L. (2017). CNN launches dedicated virtual reality journalism unit. [online] TechCrunch. Available at: [Accessed 16 May 2017].

Columbia Journalism Review. (2017). Virtual reality is journalism’s next frontier. [online] Available at: [Accessed 16 May 2017] (2017). Cite a Website – Cite This For Me. [online] Available at: [Accessed 16 May 2017].

Matney, L. (2017). CNN launches dedicated virtual reality journalism unit. [online] TechCrunch. Available at: [Accessed 16 May 2017].

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